Client: S&S Activewear
Services: Brand Book Development, Catalogue Design, Email Marketing Design & Strategy
Services: Brand Book Development, Catalogue Design, Email Marketing Design & Strategy
Overview
S&S Activewear, a leading wholesale apparel distributor, needed cohesive and high-performing design assets to support their sales and marketing initiatives across North America. I partnered with their team to create a suite of materials that elevated their brand presence and optimized customer engagement.
Solution
We began by developing a comprehensive brand book to define S&S Activewear's visual identity, ensuring consistency across their internal and external communications. This guide served as the foundation for subsequent projects, including:
Seasonal product catalogues designed to showcase extensive apparel lines in an easy-to-navigate, visually appealing format.
Email templates and sequences built for various campaign types—product launches, promotions, and customer education.
A/B testing of email campaigns to refine subject lines, design elements, and CTAs, ultimately increasing open and click-through rates.
Results
✅ Improved brand consistency across all touchpoints
✅ Streamlined design workflows for faster campaign turnaround
✅ Increased engagement through optimized email marketing
✅ Streamlined design workflows for faster campaign turnaround
✅ Increased engagement through optimized email marketing
Impact
This project ensured that S&S Activewear could maintain a strong, unified brand while scaling their marketing efforts, driving both customer retention and new business growth.