The Banff Centre is a global leader in arts, culture, and creativity, the Centre is a leader in the development and promotion of creative work in the arts, sciences, business, and the environment. I was tasked to design a comprehensive brand look and feel for one of the Centre’s events - the Digital Summit under the name of Arts, Culture and Digital Transformation.
I worked with the Banff Centre’s brand guidelines and used different mood boards derived from digital images as an inspiration for my initial concepts that were presented as concepts for the look and feel of the new brand. I created a wordmark for the logo of the summit and a variety of graphic elements for the Summit’s brand identity. The deliverables included digital ads, signage, event map e-mail marketing templates, posters and a program package.
Objectives
To create a modern, fresh, engaging brand identity for the summit that resonates with the digital transformation theme and aligns with TBC's existing brand guidelines.
Design a range of event materials including digital ads, brochures, an event map, and signage.
Process
Conducted an in-depth analysis of the Banff Centre’s existing brand guidelines and the summit's audience.
Developed the summit's theme, focusing on digital innovation and transformation.
Developed graphics and visual elements that conveyed the theme of digital advancement that reflects digital transformation while incorporating elements from the Banff Centre’s branding.
Development of Event Deliverables:
Digital Ads: Designed eye-catching digital advertisements for various platforms, maintaining brand consistency.
Brochures: Produced informative and visually appealing brochures outlining the summit's agenda and speakers.
Event Map: Created a user-friendly digital event map to guide attendees.
Signage: Designed clear and engaging signage for the event venue, ensuring easy navigation and brand visibility.
