Lyuba brings compelling storytelling to life through art direction and editorial layout, delivering cohesive, visually dynamic experiences from concept to completion. Whether designing striking covers and feature spreads for publications like Where Canadian Rockies or Mountain Sledder Magazine, or crafting engaging product catalogs in the outdoor industry, her process combines meticulous attention to brand identity with imaginative, reader-focused design. She integrate powerful visuals, thoughtful typography, and purposeful use of space to create layouts that capture each publication’s unique voice and resonate with its audience—resulting in polished, immersive content that speaks to the spirit of adventure and exploration.