Mountain Sledder Media is a leading online and print media in the snowmobile industry. I was tasked to redesign their websites, re-brand, art direct and design the digital and print magazines.
MSM had been selling print advertising successfully, but needed an online platform with dynamic digital advertising product to sell. The challenge was to create an online media website that showcases the content in an engaging way and integrates a variety of digital ad spots and Google AdSense in a way that would not be obtrusive to the user, but keeping the ad analytics high. After the launch of the website, MSM’s digital ad sales, page views, session durations and newsletter sign ups increased greatly. In addition, I re-designed the print and digital magazine.