Illustration Branding and Marketing Materials
Take Me Outside is a Canadian non-profit organization dedicated to connecting students and educators with nature by encouraging outdoor exploration and learning. Their mission is to foster a stronger bond with the environment, promote physical well-being, and cultivate a sense of curiosity and stewardship for the natural world.
In an effort to strengthen their visual identity and engage a wider audience, Take Me Outside sought new illustrations and marketing materials. The goal was to develop a cohesive brand presence across social media, events, merchandise, and conference materials—ultimately inspiring action and support for their cause.
Project Objectives
Visual Consistency: Develop a family of illustrations and graphics that resonate with Take Me Outside’s values and can be adapted to various platforms and formats.
Brand Recognition: Refresh and unify the brand identity through clear, inspiring, and nature-focused visual assets.
Audience Engagement: Increase the organization’s reach and impact, encouraging more people to participate in outdoor activities and events.
Versatile Application: Ensure that all illustrations and marketing materials can be used across digital channels (social media, website) as well as print collateral (merchandise, event banners, signage).
My Role & Responsibilities
Creative Direction: Developed an overarching visual style that captured the essence of nature-based education.
Illustration Design: Created illustrations aligned with Take Me Outside’s mission and brand voice.
Branding & Marketing Materials: Designed and adapted the illustrations for social media campaigns, event promotional items, merchandise, and conference branding.
Collaboration: Worked closely with the Take Me Outside team to gather feedback and ensure brand consistency.
Concept Development
Created a mood board featuring nature-inspired color palettes, organic shapes, and illustrations that evoke a spirit of adventure.
Produced a cohesive set of digital illustrations showcasing diverse outdoor scenes, wildlife, and activities (e.g., hiking, canoeing, tree planting).
Applied a consistent color palette and stylistic elements to maintain brand recognition across all assets.
Integrated the illustrations into key brand templates for social media, event signage, print materials, and merchandise.
Final Deliverables
Illustration Library: A robust collection of nature-themed illustrations adaptable for ongoing projects.
Social Media Assets: Custom graphics for announcements, event posts, and engagement campaigns.
Event Materials: Posters, banners, and handouts featuring the new branding for Take Me Outside’s outdoor events.
Merchandise: T-shirt designs, stickers, and other takeaways aligned with the organization’s spirit.
Conference Branding: PowerPoint/keynote templates, badges, banners, and promotional brochures.
Results & Impact
Enhanced Brand Cohesion: A unified visual language now threads through Take Me Outside’s online presence, event promotions, and merchandise, offering a memorable brand experience.
Increased Engagement: Eye-catching illustrations and consistent branding improved social media engagement, helping the organization reach a broader audience of educators and nature enthusiasts.
Positive Feedback: Stakeholders, educators, and participants noted that the inviting, playful art style reflects the joy of outdoor learning and encourages community involvement.
Scalable Asset Library: The extensive illustration library allows the Take Me Outside team to create new materials and campaigns quickly without compromising on brand integrity.